Search Engine Optimisation

solutions for Manchester, Lancashire & the North West

Right River will ensure that your site is optimised so that it ranks well with Google and other major search engines. Nowadays, it’s vital for your business to rank in the top two pages of Google as 84% of people rarely go any further than page two.

We will help you target the optimum keywords and keyphrases using tools available to us to discover niche phrases (frequently searched for but few competing sites) that could yield a high conversion rate. Right River can help you avoid some of the common mistakes companies tend to make regarding search engine optimisation which include:

• Thinking the most important phrase to come top of Google for is their company name. In reality, most people will know your website address if they know your company name so whilst it is important, you should concentrate on optimising for market related keyphrases.
• There’s little value in optimising for single keywords as only 20% of Google searches are on a single word. People tend to narrow down the results by being more specific usually ending up in 2-4 word search. These are the phrases we should be targeting.
• Optimising for deeply technical phrases. Sometimes more generic phrases will yield higher conversion rates.
• Keyword overuse - Google will ignore your attempts at stuffing lots of unrelated phrases into your metadata.

Of course, all our Content Management Systems are optimised to enable them to be easily indexed by the search engines. Contact us today to discuss your SEO requirements.